Industry news breaks. You have 15 minutes.

In those 15 minutes, influence is either established—or lost.

Here’s how it usually plays out:

• Hour 1: Breaking news

• Hour 2: Everyone watches for expert reactions

• Hour 6: Generic takes flood the feed

• Day 2: Everyone sounds the same

• Week 1: The moment is gone

This is the 15-Minute Influence Window.

It doesn’t belong to the first person who posts—it belongs to the first person who brings real insight.

The Speed vs. Quality Dilemma

• Move fast, and your take risks sounding generic.

• Move slow, and your insight arrives too late to matter.

Most experts get trapped between rushing to be early or waiting until their thoughts are irrelevant.

The Influence Hack That Changes Everything

The best minds don’t wait until they’ve written the perfect post.

They talk through what just happened—with someone (or something) that knows how to ask the right questions.

That’s where Press Rocket’s AI journalist comes in.

Set your industry keywords once. When the system spots something emerging, you’re prompted to have a fast, focused conversation about the news.

The AI doesn’t just summarize. It asks:

• “What does this actually mean for your industry?”

• “Why do you think this happened now?”

• “What should smart leaders expect next?”

• “How will different stakeholders be affected?”

Your answers turn into instant analysis—captured naturally, and transformed into sharp, publishable content.

Why It Works

Writing under pressure stalls most experts.

But talking? Talking unlocks your real expertise. You’re not performing. You’re explaining. And the insight flows.

You get nuance. Examples. Strategic clarity.

And while everyone else is still formatting their “hot take,” your thoughtful response is already live—earning engagement and influence in real time.

If you're serious about shaping the conversation, set your system up now.

Press Rocket helps you turn expertise into influence—while the moment still matters.